The FFFF is an amazing opportunity to think outside the box on messaging Climate Change. What might some folks do for this film? Try something wild. Mimic something that’s gone viral on the Internet and tailor it to Climate Change messaging. Connect with your friends and crowdsource ideas. Demonstrate the Climate Change has gotten personal. Zen it: How, in just five minutes, do you get everyone to pay attention to this worldwide crisis quick enough and on a level that will matter? Sure it’s a challenge, but even the exercise, thinking about the most important crisis of our age, will produce something better than denial.